A media workshop on “The Safe Motherhood Initiative in Nankana” was held on Thursday, 04 October 2007 at the premises of JSCD, Lahore. This workshop was organized by Jahandad Society for Community Development (JSCD) in collaboration with UNICEF. The focus was to introduce and gain support for the “Punjab Safe Motherhood Initiative Project (PSMIP)” of the government of Punjab in which UNICEF and JSCD are both partners. The aspiration of the PSMIP is to acheive the United Nation’s Millennium Development Goal 5 that aims to reduce maternal mortality by ¾ by the year 2015.